On this episode of “Simplifying Life Through Technology,” Mark and Andrew from SoundVision sit down with Michelle Ferlauto, our Chief Operating Officer at SoundVision.

As the COO, Michelle oversees virtually all departments at SoundVision and plays a vital role in the day to day logistics of the company. Michelle has filled several roles within SoundVision over time. We touch on her role in creating our Service Membership program and the marketing efforts that brought in a million dollars in business last year.

For over a decade, Michelle Ferlauto has been in the Charlotte Lake Norman smart home industry. Previously with Today’s Audio Video until 2013 and then until 2018 with Interactive Interiors. In understanding how important a good service and process foundation is to the core structure, Michelle has been very successful at cultivating relationships with manufacturers and suppliers while advocating on behalf of her clients best interests.

Michelle discovered her passion for small business’ early on after accepting a position on behalf of the Seattle Police Guild to convert their off-duty program into a non-profit business. She completed the small business administration and finance program at Green River College and most recently, Digital Marketing Sciences through UNC Charlotte. A native of both Coos Bay, Oregon and Palm Desert, California, Michelle has lived in the Lake Norman area since 2006.