On this episode of “Simplifying Life Through Technology,” Mark and Andrew from SoundVision sit down with Michelle Ferlauto, our Chief Operating Officer at SoundVision.
As the COO, Michelle oversees virtually all departments at SoundVision and plays a vital role in the day to day logistics of the company. Michelle has filled several roles within SoundVision over time. We touch on her role in creating our Service Membership program and the marketing efforts that brought in a million dollars in business last year.
For over a decade, Michelle Ferlauto has been in the Charlotte Lake Norman smart home industry. Previously with Today’s Audio Video until 2013 and then until 2018 with Interactive Interiors. In understanding how important a good service and process foundation is to the core structure, Michelle has been very successful at cultivating relationships with manufacturers and suppliers while advocating on behalf of her clients best interests.
Michelle discovered her passion for small business’ early on after accepting a position on behalf of the Seattle Police Guild to convert their off-duty program into a non-profit business. She completed the small business administration and finance program at Green River College and most recently, Digital Marketing Sciences through UNC Charlotte. A native of both Coos Bay, Oregon and Palm Desert, California, Michelle has lived in the Lake Norman area since 2006.
Michelle’s background
- The roles Michelle has had at SoundVision
- Michelle’s contribution to SoundVision
- Company development
- Our service department
- Marketing strategies
- Check out our website for more information: https://www.svavnc.com/
- Learn about Coos Bay, Oregon Coos Bay, Oregon Info
- Learn more about Palm Desert, California Palm Desert, California
Fun facts about Michelle:
- She has two children – Joey, 24 and daughter Haille, 26.
- Her first job was for the Desert Post newspaper as a high school student columnist for .13 a word.
- Michelle founded the Lake Norman Transportation Safety Partnership in response to road safety concerns during toll road construction. She worked with the NCDOT to have over 11,000 dangerous seven pound lane markers removed from the I-77 construction zone.
