What does your potential new client or all-star candidate see when they enter your lobby? Imagine presenting them with a stunning videowall that conveys your brand, piques their interest or entices them to interact! Make an impact by greeting them with a digital signage display, dynamic video wall or interactive wayfinding display. You’ll be setting your brand apart from the competition! And you’re just getting started…
The Dynamic Digital Marketplace
With its ever-changing content that can hold the interest of viewers, digital signage plays a very important part in digital marketing whether a corporate environment, retail store, educational institution or healthcare facility. Static signage is a “one and done” experience for the viewer, whereas constantly changing content on a display keeps viewers engaged longer and decreases perceived wait times.
What is Digital Signage?
There are two basic elements of a successful digital signage application; hardware and software. The hardware component, which may be a projection system or, more commonly, a display such as an OLED or Direct View LED, and a Media Player. The software provides the platform for the content. On more sophisticated deployments there may be sensors that provide metrics on content engagement or Bluetooth connectivity for a more interactive experience.
The display is a critical component of a digital signage application. The display needs to be large enough for viewers to comfortably view the content and bright enough to overcome the light levels in the space. Since the typical digital signage display is in use an average of 12 hours a day (with some commercial applications requiring 24×7 uptime), consumer TV’s should not be used as they are not rated or warranted for this type of application.
Digital signage players provide a way to show dynamic video content. A player can show multiple video “windows” on the screen that translates into multiple messaging (or advertising!) opportunities. Additionally, they can receive real-time streams from weather channels, stock markets, traffic reports and more. As a signage system designer, we will work with you to understand the type of content you need and the software you use to provide the best signage player for your applications.
Sony created a great resource on digital signage. Check out “A Handbook on digital signage.”
Content, Content, Content
Captivating content is key to attracting viewers. It is recommended that new signage deployments not rely on basic applications such as “power point” or a built-in picture player that may be included with the display. Content delivered in this manner is stagnant and viewers do not stay engaged. Instead, content software allows you to take full advantage of the media player, while providing real time tools for announcements and other “ad-hoc” content applications.
The pros at SoundVision can help navigate the various applications and display choices and determine what you need to effectively communicate your message to your customers, students, parishioners, patients or staff. Call us today and let’s get started!