SoundVision Audio Video Shades

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124 Poplar Pointe Drive, Suite 101
Mooresville, NC 28117

(704) 696-2792

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Lake Norman

Simplifying Podcast with Michelle Ferlauto

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Click here to listen to the podcast

On this episode of “Simplifying Life Through Technology,” Mark and Andrew from SoundVision sit down with Michelle Ferlauto, our Chief Operating Officer at SoundVision.

As the COO, Michelle oversees virtually all departments at SoundVision and plays a vital role in the day to day logistics of the company. Michelle has filled several roles within SoundVision over time. We touch on her role in creating our Service Membership program and the marketing efforts that brought in a million dollars in business last year.

For over a decade, Michelle Ferlauto has been in the Charlotte Lake Norman smart home industry. Previously with Today’s Audio Video until 2013 and then until 2018 with Interactive Interiors. In understanding how important a good service and process foundation is to the core structure, Michelle has been very successful at cultivating relationships with manufacturers and suppliers while advocating on behalf of her clients best interests.

Michelle discovered her passion for small business’ early on after accepting a position on behalf of the Seattle Police Guild to convert their off-duty program into a non-profit business. She completed the small business administration and finance program at Green River College and most recently, Digital Marketing Sciences through UNC Charlotte. A native of both Coos Bay, Oregon and Palm Desert, California, Michelle has lived in the Lake Norman area since 2006.

Michelle’s background

Fun facts about Michelle:

  • She has two children – Joey, 24 and daughter Haille, 26.
  • Her first job was for the Desert Post newspaper as a high school student columnist for .13 a word.
  • Michelle founded the Lake Norman Transportation Safety Partnership in response to road safety concerns during toll road construction. She worked with the NCDOT to have over 11,000 dangerous seven pound lane markers removed from the I-77 construction zone.

Simplifying Life with SAFE Podcast

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Click here to listen to the podcast!

“Streets are not just for motor vehicles. They are transportation pathways used for many types of vehicles, motorized or otherwise. We exist to make these streets safe for all users including bicycles, pedestrians, and motor vehicles.”

On this episode of “Simplifying Life Through Technology,” Mark and Michelle from SoundVision sit down with President Kevin Elder and Member at Large John Finney from Street Access for Everyone (SAFE).  

In honor of local cyclist Earl Gillon:

Learn how Kevin and John’s passion for cycling transitioned to promoting change for road safety. Kevin and John discuss the goals and impacts of SAFE and what initiatives they are taking to provide change.

“We are your Lake Norman area advocacy group for safer streets. Streets are not only for motorized vehicles. They are transportation pathways used by cars, motorcycles, trucks, cyclists, and pedestrians. We exist to make these streets safer for all users. 

Street Access for Everyone, Lake Norman (SAFE) is a 501(c)(3) born out of a need to increase the safety of cyclists and pedestrians on our local roadways. This occurred following a spate of accidents involving local cyclists, including the death of a local cyclist, and several local pedestrians.”

SAFE’s Mission:
  • “To encourage and drive advocacy for the safety of all road users.”
  • “To effectively collaborate with town councils and law enforcement in the Lake Norman area.”
  • “To drive positive change and improvements for our current and future road users.”
SAFE Activities and Outreach:
  • “Attend Town Council Meetings.”
  • “Collaborate with Law Enforcement.”
  • “Collaborate with local driving school(s).”
  • “Work with local town advisory boards (e.g., Cornelius Transportation Advisory Board).”
  • “Clear road signs to increase visibility.”
  • “Replace all “Share the Road” signs with ‘Bikes May Use Full Lane (BMUFL)’ signs.”
  • “Educate all road users regarding current NCDOT laws.”
  • “Collaborate with local towns regarding pedestrian and cycling safety issues.”

To learn more about SAFE:

Visit their website: https://safelkn.com/

Check out their Facebook page: https://www.facebook.com/safelkn/

Read More About SAFE’s Outreach: https://safelkn.com/about-us/in-the-press/

Who are Kevin and John?

Kevin Elder has an extensive background in Engineering. Kevin has been a designer for Ingersoll Rand for almost 30 years. Currently, he designs industrial air compressors for Ingersoll Rand.

John Finney has been an IT Pro for over 20 years. Currently, John works privately in Cyber Security. 

More about the accident that took the life of local cyclist Earl Gillon. 

https://newsofdavidson.org/2020/01/13/22105/pillar-of-local-cycling-community-killed-when-struck-by-car-on-hwy-115/

Check out SoundVision’s Podcast with Kevin Elder and John Finney, as well as our other podcasts, on Apple and Spotify. 

Mark DiPietro – CEO and Founder

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Mark DiPietro is CEO and managing partner of  SoundVision. He has been involved in the consumer electronics business since the late eighties.

Beginning his audio career in car stereo, he was a product specialist for Kenwood, a manufacturer’s rep for multiple lines in multiple states, before starting his own business.

Currently, Mark manages the visionary planning and business development for SoundVision.

In his free time, Mark is a dedicated father to four sons with his wife Kristen DiPietro.

He is a two time State Championship winning soccer coach for the Christ the King men’s varsity soccer team.

Mark also co-hosts the SoundVision Podcast Series Simplifying Life!

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Frederick Laderer – Window Coverings Design

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 Frederick started in the furniture industry over thirty years ago, working with many of the top manufacturers.

In the early 2000’s, he formed William Frederick Interiors, had a line of furnishings AND was a managing partner of two retail stores in Lake Norman & Charlotte.

In his personal time, he enjoys spending time with his family/friends, six dogs, camping-hiking and living life to the fullest.

Phil Harrington Project Manager

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Phil comes to SoundVision from the education world, where he spent nine years as an administrator and high school athletic director, and three years as a teacher.

Phil earned a bachelor of science from Appalachian State University, and a masters in educational leadership from the University of Dayton.

Phil brings a wealth of communications, organization, and employee/customer relations experience with him.

In his free time, Phil enjoys being outdoors, fishing, hiking, and playing basketball or tennis. Phil and his wife, Alyssa, live in Huntersville.

Michelle Ferlauto – Chief Operating Officer

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Michelle is the Chief Operating Officer for SoundVision handling the day to day logistics. In addition to this, she oversees all creative content and marketing for SoundVision.  She and Mark host the SoundVision podcast series for SoundVision – Simplifying Life which features vendors and clients of SoundVision.

Click here to learn more: https://www.svavnc.com/soundvision-blogs-check-out-the-soundvision-blog/ 

For over a decade, Michelle Ferlauto has been in the Charlotte Lake Norman smart home industry. Previously with Today’s Audio Video until 2013 and then until 2018 with Interactive Interiors. In understanding how important a good service and process foundation is to the core structure, Michelle has been very successful at cultivating relationships with manufacturers and suppliers while advocating on behalf of her clients best interests through our SoundVision Service Department.

Michelle discovered her passion for small business early on after accepting a position on behalf of the Seattle Police Guild to convert their off-duty program into a non-profit business. She completed the small business administration and finance program at Green River College and most recently, Digital Marketing Sciences through UNC Charlotte. A native of both Coos Bay, Oregon and Palm Desert, California, Michelle has lived in the Lake Norman area since 2006.  She is a mother of two to Haille, 26 and Joey, 24.

Podcast with Jason of Grainda Builders

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Podcast with Jason of Grainda Builders

Listen to the Podcast with Jason of Grainda Builders here: https://www.buzzsprout.com/2014609/10916571

“For nearly 20 years Grainda Builders has earned the trust of our clients through communication and experience. We pride ourselves on being a customer service company, focused on building.”  -Grainda Builders

On this episode of the  Simplifying Life podcast,  Mark, Zach and Michelle from SoundVision sit down with Grainda Builders with new President, Jason Tanenbaum. Grainda Builders is one of Lake Norman’s most established and respected local residential construction firms. 

We learn quite a bit about how Jason got his start in the industry and it might surprise you that it began in the dorms at the University of Georgia during this podcast with Jason of Grainda Builders. 

 

Grainda Builders has been one of the premier area builders SoundVision has had the privilege of working for. Congratulations for the Grainda team on their decision to make Jason Tanenbaum, President. Joe, Jason, Betsy and the rest of the team are all fantastic to work with!

“In 2002, Joe Grainda founded Grainda Builders, ready to bring his attention to detail and appreciation for craftsmanship to the custom home space. Shortly after forming the company, he teamed up with Jason Tanenbaum with the goal of growing Grainda to what it is today.

As we reflect on our 20th anniversary year and all that the Grainda Builders team has accomplished, we know we have much to look forward to in the decades ahead. We are excited to share with you all that Jason will be taking on the role of President and Managing Partner of Grainda Builders. And, in keeping with his original vision for the company, Joe will be continuing as Founder, CEO and will be focused on mentoring the next generation of builders and craftsman here at Grainda.”

Listen to the Podcast with Jason of Grainda Builders here:

https://www.buzzsprout.com/2014609/10916571


“We provide building solutions through integrity, trust, creativity, and expertise by aligning ourselves with our customers to create value. 

We focus on applying our experience to your vision. Detailed thought and planning are integral to every step of our process. Equally valuable is our ability to communicate our expertise, allowing our clients to implement that knowledge into their decision making. 

We understand your home is a considerable financial and emotional investment. Our team partners with you to help you make sound decisions throughout each phase of the project. Consistently delivering on this promise earns us loyal customers, for life.”

Check out our other podcasts! https://www.svavnc.com/soundvision-blogs-check-out-the-soundvision-blog/

Learn more about Grainda Builders:

https://www.graindabuilders.com/

Follow Grainda on Facebook 

https://www.instagram.com/graindabuildersinc/

Follow Grainda on Instagram

 https://www.instagram.com/graindabuildersinc/

Request info from Grainda Builders

 https://www.graindabuilders.com/contact/

 

SoundVision Wins ProSource Award

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SoundVision wins ProSource Award

On March 6, 2022 industry trade group ProSource named SoundVision, LLC Member of the Year for the Sourtheast division at the Caesar’s Palace Expo Forum in LasVegas, Nevada. On hand to receive the award were SoundVision owner, Mark DiPietro, his wife Kristen DiPietro, Zach Simpson Vice President of Design, Michelle Ferlauto, Vice President of Marketing and Project Manager Phil Harrington. SoundVision has been a partner with ProSource for over 5 years.

“Each member selected for this award is an innovator,” says Dave Workman, CEO and president of ProSource. “The award is based upon a member’s ability to meet or exceed the established criteria, including a member’s participation within the group, support of group brands, conducting business in a manner that stands as an example to other members, and selection for industry awards and recognition. We extend our heartiest congratulations to each of the 2021 Members of the Year, honor their ability to evolve and adapt to the rapid changes in technology and market trends, and applaud the investment they have made in their people to create a winning team.”

SoundVision Wins ProSource Award

“I am very impressed with the team that Mark DiPietro has put together at SoundVision,” says Frank Marengo, ProSource District Manager for the Southeast Region. “Their business model includes custom audio/video, shades, and now lighting fixture sales and design, and they focus on their direct relationship with the end user. I admire their focus on elevating their staff and always being positive, and the level of service they provide to their customers.”

Read more here: https://www.cepro.com/peopleplaces/prosource-honors-2021-members-of-year-integrators/

The award reflects the hard work by ALL SoundVision team members.  SoundVision was founded in 2011 my Mark DiPietro and has been serving the great Lake Norman community ever since. 

Control4 Certified Showroom

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Lake Norman’s only Control4 Certified Showroom is now open!

Control4 Certified Showroom. SoundVision, LLC has opened a new showroom in Mooresville, North Carolina.

The showroom features a mangerie of home automation, audio, video and lighting options. Visitors can experience  3.2, 5.2 and 9.2 audio systems. Also included in the 3100 square foot showroom is a fully functional podcast studio. The space took just over a year to upfit. SoundVision LLC has been a Lake Norman home technology provider since 2010. The showroom is suplemented by a 2200 square foot warehouse that includes Service and Engineering departments.

Classe 2 Channel Audio Experience with the Delta  Pre-Amplifier and Power Amplifiers with an Apple Mac Mini

Unique to SoundVision is the ability for visitors to experience a multitude of listening experiences. From Martin Logan electro stat and Bowers and Wilkins towers, to residential in-ceiling, commercial and outdoor grade speakers. Indoor and Outdoor televisions, media and a home theater as well as a Hunter Douglas window treatement center are all featured at the new space. 

Learn more about Control4 https://www.control4.com/dealer/soundvisionllc11-28117/mooresville-nc/

With one touch, dim the lights, play music, turn up the heat, lock the doors and arm the security system. Check in on your home from your smartphone, no matter where you are. Press a “Goodnight” button that will put your house to sleep, turning off all lights and locking all doors. With Control4, your options are virtually limitless.  A Control4 Certified Showroom is a hands on experience for the home automation technology.

Podcast Studio 

SoundVision’s Technical Designers are now accepting appointments. Apointments can be made by calling (704) 696-2792 Ext 1 or submitting a request online https://www.svavnc.com/contact-us/

SoundVision offers a variety of options for home technology.  Read more about the technology  of the ectrostatic speakers on display at Martin Logan.com. https://www.martinlogan.com/en/electrostatic-esl-theory

SoundVision Showroom

Sony is also a featured partner!

In addition to multiple Sony television and OLED displays, a  4K Sony projector can also be experienced in the SoundVision theater.

Product highlights

  • X1™ processor for projector brings you the best of Sony’s image processing
  • Advanced SXRD panel for outstanding contrast
  • Dynamic HDR Enhancer brings a wider contrast range scene by scene for striking and realistic picture quality
  • Digital Focus Optimizer for more accurate focus
  • 350,000:1 dynamic contrast with Advanced Iris makes every scene spring to life
  • Motionflow™ provides smooth motion for both 4K & HD resolutions1
  • High brightness of 1,800 Lumens
  • Advanced Reality Creation for upscaling and sharpening images without sharpening picture noise 2
  • Enjoy the latest 4K content1 services with HDCP 2.2 compatibility on both 18Gbps HDMI inputs 4
  • Input lag reduction ensures faster response time for gamer

 

 

 

SoundVision Gives Back

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SoundVision Gives Back with IDS Society Narrow Passage Davidson

SoundVision gives back by sponsoring three show homes at The Preserve at Narrow Passage in Davidson. The event was organized by the Interior Design Society of Charlotte to benefit multiple local charities https://idscltshowhouse.com/charities/. SoundVision was involved from the prewire stages of wiring to completion. Each show home was sponsored by a different local builder. The builders included Southern Cottage Homes, Augusta Homes and Plattner Custom Builders. Although the home tours did not occurdue to COVID19, a fair amount of money was raised for several local charities.

The co-chairs of the  2020 IDS CLT Showhouse Organization are Starr Miller of Starr Miller Interior Design, Cornelius, and Audrey Clawson of Audrey Clawson Interiors, which has locations in Lake Norman and Connecticut.

This video endeavor will benefit Motor Racing Outreach, The Dale Jr. Foundation, The Hendrick Family Foundation and Operation Finally Home.

The Interior Design Society Charlotte Chapter partnered with three award-winning custom homebuilders: Ken Wrench of Augusta Homes Inc., Cornelius; Karl Plattner of Plattner Custom Builders in Davidson; and  Chris Hoffman of Southern Cottage Corp. in Lake Norman.

The Interior Design Society (IDS) is an independent national organization comprised of more than 2,000 members. One of the country’s largest design organizations dedicated to serving the residential interior design industry, IDS embraces four core values including professionalism, community, influence and growth. The IDS National headquarters is located in High Point, NC, the world’s home furnishings capital. Founded in 1973 by the National Home Furnishings Association (NHFA) to support interior designers based within furniture stores, the Interior Design Society has long since expanded its focus to provide support to professional interior design entrepreneurs nationwide.

Read more about new construction projects https://www.svavnc.com/new-construction/

SoundVision and its’ industry vendors donated over $35,000 in equipment and services to the effort.

 

SERVICE

Clients can expect a response by noon the FOLLOWING BUSINESS day. For more IMMEDIATE support or if you are interested in a Service Membership to EXPEDITE service – PLEASE call (704) 696-2792 ext. (2) and leave a detailed message for our ON CALL Service Team. 

Custom Membership

Send us your contact info and we will contact you to discuss our custom membership option.