Captivate with Digital Signage! What does your potential
new client or all-star candidate see when they enter your lobby? Imagine presenting
them with a stunning videowall that conveys your brand, piques their interest or
entices them to interact! Make an impact by greeting them with a digital
signage display, dynamic video wall or interactive wayfinding display. You’ll
be setting your brand apart from the competition! And you’re just getting
started…
The Dynamic Digital Marketplace
With its
ever-changing content that can hold the interest of viewers, digital signage
plays a very important part in digital marketing whether a corporate
environment, retail store, educational institution or healthcare facility. Static
signage is a “one and done” experience for the viewer, whereas constantly
changing content on a display keeps viewers engaged longer and decreases perceived wait times.
Learn more about SoundVision commercial projects: https://www.svavnc.com/business-wifi-cornelius-mooresville-davidson/
What is Digital Signage?
There are two
basic elements of a successful digital signage application; hardware and
software. The hardware component, which may be a projection system or, more
commonly, a display such as an OLED or Direct View LED, and a Media Player. The
software provides the platform for the content. On more sophisticated
deployments there may be sensors that provide metrics on content engagement or Bluetooth
connectivity for a more interactive experience.
The display is
a critical component of a digital signage application. The display needs to be
large enough for viewers to comfortably view the content and bright enough to
overcome the light levels in the space. Since the typical digital signage
display is in use an average of 12 hours a day (with some commercial
applications requiring 24×7 uptime), consumer TV’s should not be used as they
are not rated or warranted for this type of application.
Digital signage
players provide a way to show dynamic video content. A player can show multiple
video “windows” on the screen that translates into multiple messaging (or
advertising!) opportunities. Additionally, they can receive real-time streams
from weather channels, stock markets, traffic reports and more. As a signage
system designer, we will work with you to understand the type of content you
need and the software you use to provide the best signage player for your
applications.
Sony created a great resource on digital signage. Check out “A Handbook on digital signage.” https://cupdf.com/document/sony-digital-signage-handbook.html
Content, Content, Content
Captivating
content is key to attracting viewers. It is recommended that new signage
deployments not rely on basic applications such as “power point” or a built-in
picture player that may be included with the display. Content delivered in this
manner is stagnant and viewers do not stay engaged. Instead, content software
allows you to take full advantage of the media player, while providing real
time tools for announcements and other “ad-hoc” content applications.
The pros at SoundVision
can help navigate the various applications and display choices and determine what
you need to effectively communicate your message to your customers, students, parishioners,
patients or staff. Call us today and let’s get started!Captivate with Digital Signage
