SoundVision Audio Video Shades

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124 Poplar Pointe Drive, Suite 101
Mooresville, NC 28117

(704) 696-2792

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Simplifying Podcast with Michelle Ferlauto

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Click here to listen to the podcast

On this episode of “Simplifying Life Through Technology,” Mark and Andrew from SoundVision sit down with Michelle Ferlauto, our Chief Operating Officer at SoundVision.

As the COO, Michelle oversees virtually all departments at SoundVision and plays a vital role in the day to day logistics of the company. Michelle has filled several roles within SoundVision over time. We touch on her role in creating our Service Membership program and the marketing efforts that brought in a million dollars in business last year.

For over a decade, Michelle Ferlauto has been in the Charlotte Lake Norman smart home industry. Previously with Today’s Audio Video until 2013 and then until 2018 with Interactive Interiors. In understanding how important a good service and process foundation is to the core structure, Michelle has been very successful at cultivating relationships with manufacturers and suppliers while advocating on behalf of her clients best interests.

Michelle discovered her passion for small business’ early on after accepting a position on behalf of the Seattle Police Guild to convert their off-duty program into a non-profit business. She completed the small business administration and finance program at Green River College and most recently, Digital Marketing Sciences through UNC Charlotte. A native of both Coos Bay, Oregon and Palm Desert, California, Michelle has lived in the Lake Norman area since 2006.

Michelle’s background

Fun facts about Michelle:

  • She has two children – Joey, 24 and daughter Haille, 26.
  • Her first job was for the Desert Post newspaper as a high school student columnist for .13 a word.
  • Michelle founded the Lake Norman Transportation Safety Partnership in response to road safety concerns during toll road construction. She worked with the NCDOT to have over 11,000 dangerous seven pound lane markers removed from the I-77 construction zone.

Simplifying Life with SAFE Podcast

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Click here to listen to the podcast!

“Streets are not just for motor vehicles. They are transportation pathways used for many types of vehicles, motorized or otherwise. We exist to make these streets safe for all users including bicycles, pedestrians, and motor vehicles.”

On this episode of “Simplifying Life Through Technology,” Mark and Michelle from SoundVision sit down with President Kevin Elder and Member at Large John Finney from Street Access for Everyone (SAFE).  

In honor of local cyclist Earl Gillon:

Learn how Kevin and John’s passion for cycling transitioned to promoting change for road safety. Kevin and John discuss the goals and impacts of SAFE and what initiatives they are taking to provide change.

“We are your Lake Norman area advocacy group for safer streets. Streets are not only for motorized vehicles. They are transportation pathways used by cars, motorcycles, trucks, cyclists, and pedestrians. We exist to make these streets safer for all users. 

Street Access for Everyone, Lake Norman (SAFE) is a 501(c)(3) born out of a need to increase the safety of cyclists and pedestrians on our local roadways. This occurred following a spate of accidents involving local cyclists, including the death of a local cyclist, and several local pedestrians.”

SAFE’s Mission:
  • “To encourage and drive advocacy for the safety of all road users.”
  • “To effectively collaborate with town councils and law enforcement in the Lake Norman area.”
  • “To drive positive change and improvements for our current and future road users.”
SAFE Activities and Outreach:
  • “Attend Town Council Meetings.”
  • “Collaborate with Law Enforcement.”
  • “Collaborate with local driving school(s).”
  • “Work with local town advisory boards (e.g., Cornelius Transportation Advisory Board).”
  • “Clear road signs to increase visibility.”
  • “Replace all “Share the Road” signs with ‘Bikes May Use Full Lane (BMUFL)’ signs.”
  • “Educate all road users regarding current NCDOT laws.”
  • “Collaborate with local towns regarding pedestrian and cycling safety issues.”

To learn more about SAFE:

Visit their website: https://safelkn.com/

Check out their Facebook page: https://www.facebook.com/safelkn/

Read More About SAFE’s Outreach: https://safelkn.com/about-us/in-the-press/

Who are Kevin and John?

Kevin Elder has an extensive background in Engineering. Kevin has been a designer for Ingersoll Rand for almost 30 years. Currently, he designs industrial air compressors for Ingersoll Rand.

John Finney has been an IT Pro for over 20 years. Currently, John works privately in Cyber Security. 

More about the accident that took the life of local cyclist Earl Gillon. 

https://newsofdavidson.org/2020/01/13/22105/pillar-of-local-cycling-community-killed-when-struck-by-car-on-hwy-115/

Check out SoundVision’s Podcast with Kevin Elder and John Finney, as well as our other podcasts, on Apple and Spotify. 

Podcast with Jason of Grainda Builders

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Podcast with Jason of Grainda Builders

Listen to the Podcast with Jason of Grainda Builders here: https://www.buzzsprout.com/2014609/10916571

“For nearly 20 years Grainda Builders has earned the trust of our clients through communication and experience. We pride ourselves on being a customer service company, focused on building.”  -Grainda Builders

On this episode of the  Simplifying Life podcast,  Mark, Zach and Michelle from SoundVision sit down with Grainda Builders with new President, Jason Tanenbaum. Grainda Builders is one of Lake Norman’s most established and respected local residential construction firms. 

We learn quite a bit about how Jason got his start in the industry and it might surprise you that it began in the dorms at the University of Georgia during this podcast with Jason of Grainda Builders. 

 

Grainda Builders has been one of the premier area builders SoundVision has had the privilege of working for. Congratulations for the Grainda team on their decision to make Jason Tanenbaum, President. Joe, Jason, Betsy and the rest of the team are all fantastic to work with!

“In 2002, Joe Grainda founded Grainda Builders, ready to bring his attention to detail and appreciation for craftsmanship to the custom home space. Shortly after forming the company, he teamed up with Jason Tanenbaum with the goal of growing Grainda to what it is today.

As we reflect on our 20th anniversary year and all that the Grainda Builders team has accomplished, we know we have much to look forward to in the decades ahead. We are excited to share with you all that Jason will be taking on the role of President and Managing Partner of Grainda Builders. And, in keeping with his original vision for the company, Joe will be continuing as Founder, CEO and will be focused on mentoring the next generation of builders and craftsman here at Grainda.”

Listen to the Podcast with Jason of Grainda Builders here:

https://www.buzzsprout.com/2014609/10916571


“We provide building solutions through integrity, trust, creativity, and expertise by aligning ourselves with our customers to create value. 

We focus on applying our experience to your vision. Detailed thought and planning are integral to every step of our process. Equally valuable is our ability to communicate our expertise, allowing our clients to implement that knowledge into their decision making. 

We understand your home is a considerable financial and emotional investment. Our team partners with you to help you make sound decisions throughout each phase of the project. Consistently delivering on this promise earns us loyal customers, for life.”

Check out our other podcasts! https://www.svavnc.com/soundvision-blogs-check-out-the-soundvision-blog/

Learn more about Grainda Builders:

https://www.graindabuilders.com/

Follow Grainda on Facebook 

https://www.instagram.com/graindabuildersinc/

Follow Grainda on Instagram

 https://www.instagram.com/graindabuildersinc/

Request info from Grainda Builders

 https://www.graindabuilders.com/contact/

 

SoundVision Wins ProSource Award

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SoundVision wins ProSource Award

On March 6, 2022 industry trade group ProSource named SoundVision, LLC Member of the Year for the Sourtheast division at the Caesar’s Palace Expo Forum in LasVegas, Nevada. On hand to receive the award were SoundVision owner, Mark DiPietro, his wife Kristen DiPietro, Zach Simpson Vice President of Design, Michelle Ferlauto, Vice President of Marketing and Project Manager Phil Harrington. SoundVision has been a partner with ProSource for over 5 years.

“Each member selected for this award is an innovator,” says Dave Workman, CEO and president of ProSource. “The award is based upon a member’s ability to meet or exceed the established criteria, including a member’s participation within the group, support of group brands, conducting business in a manner that stands as an example to other members, and selection for industry awards and recognition. We extend our heartiest congratulations to each of the 2021 Members of the Year, honor their ability to evolve and adapt to the rapid changes in technology and market trends, and applaud the investment they have made in their people to create a winning team.”

SoundVision Wins ProSource Award

“I am very impressed with the team that Mark DiPietro has put together at SoundVision,” says Frank Marengo, ProSource District Manager for the Southeast Region. “Their business model includes custom audio/video, shades, and now lighting fixture sales and design, and they focus on their direct relationship with the end user. I admire their focus on elevating their staff and always being positive, and the level of service they provide to their customers.”

Read more here: https://www.cepro.com/peopleplaces/prosource-honors-2021-members-of-year-integrators/

The award reflects the hard work by ALL SoundVision team members.  SoundVision was founded in 2011 my Mark DiPietro and has been serving the great Lake Norman community ever since. 

Control4 Certified Showroom

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Lake Norman’s only Control4 Certified Showroom is now open!

Control4 Certified Showroom. SoundVision, LLC has opened a new showroom in Mooresville, North Carolina.

The showroom features a mangerie of home automation, audio, video and lighting options. Visitors can experience  3.2, 5.2 and 9.2 audio systems. Also included in the 3100 square foot showroom is a fully functional podcast studio. The space took just over a year to upfit. SoundVision LLC has been a Lake Norman home technology provider since 2010. The showroom is suplemented by a 2200 square foot warehouse that includes Service and Engineering departments.

Classe 2 Channel Audio Experience with the Delta  Pre-Amplifier and Power Amplifiers with an Apple Mac Mini

Unique to SoundVision is the ability for visitors to experience a multitude of listening experiences. From Martin Logan electro stat and Bowers and Wilkins towers, to residential in-ceiling, commercial and outdoor grade speakers. Indoor and Outdoor televisions, media and a home theater as well as a Hunter Douglas window treatement center are all featured at the new space. 

Learn more about Control4 https://www.control4.com/dealer/soundvisionllc11-28117/mooresville-nc/

With one touch, dim the lights, play music, turn up the heat, lock the doors and arm the security system. Check in on your home from your smartphone, no matter where you are. Press a “Goodnight” button that will put your house to sleep, turning off all lights and locking all doors. With Control4, your options are virtually limitless.  A Control4 Certified Showroom is a hands on experience for the home automation technology.

Podcast Studio 

SoundVision’s Technical Designers are now accepting appointments. Apointments can be made by calling (704) 696-2792 Ext 1 or submitting a request online https://www.svavnc.com/contact-us/

SoundVision offers a variety of options for home technology.  Read more about the technology  of the ectrostatic speakers on display at Martin Logan.com. https://www.martinlogan.com/en/electrostatic-esl-theory

SoundVision Showroom

Sony is also a featured partner!

In addition to multiple Sony television and OLED displays, a  4K Sony projector can also be experienced in the SoundVision theater.

Product highlights

  • X1™ processor for projector brings you the best of Sony’s image processing
  • Advanced SXRD panel for outstanding contrast
  • Dynamic HDR Enhancer brings a wider contrast range scene by scene for striking and realistic picture quality
  • Digital Focus Optimizer for more accurate focus
  • 350,000:1 dynamic contrast with Advanced Iris makes every scene spring to life
  • Motionflow™ provides smooth motion for both 4K & HD resolutions1
  • High brightness of 1,800 Lumens
  • Advanced Reality Creation for upscaling and sharpening images without sharpening picture noise 2
  • Enjoy the latest 4K content1 services with HDCP 2.2 compatibility on both 18Gbps HDMI inputs 4
  • Input lag reduction ensures faster response time for gamer

 

 

 

SoundVision Gives Back

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SoundVision Gives Back with IDS Society Narrow Passage Davidson

SoundVision gives back by sponsoring three show homes at The Preserve at Narrow Passage in Davidson. The event was organized by the Interior Design Society of Charlotte to benefit multiple local charities https://idscltshowhouse.com/charities/. SoundVision was involved from the prewire stages of wiring to completion. Each show home was sponsored by a different local builder. The builders included Southern Cottage Homes, Augusta Homes and Plattner Custom Builders. Although the home tours did not occurdue to COVID19, a fair amount of money was raised for several local charities.

The co-chairs of the  2020 IDS CLT Showhouse Organization are Starr Miller of Starr Miller Interior Design, Cornelius, and Audrey Clawson of Audrey Clawson Interiors, which has locations in Lake Norman and Connecticut.

This video endeavor will benefit Motor Racing Outreach, The Dale Jr. Foundation, The Hendrick Family Foundation and Operation Finally Home.

The Interior Design Society Charlotte Chapter partnered with three award-winning custom homebuilders: Ken Wrench of Augusta Homes Inc., Cornelius; Karl Plattner of Plattner Custom Builders in Davidson; and  Chris Hoffman of Southern Cottage Corp. in Lake Norman.

The Interior Design Society (IDS) is an independent national organization comprised of more than 2,000 members. One of the country’s largest design organizations dedicated to serving the residential interior design industry, IDS embraces four core values including professionalism, community, influence and growth. The IDS National headquarters is located in High Point, NC, the world’s home furnishings capital. Founded in 1973 by the National Home Furnishings Association (NHFA) to support interior designers based within furniture stores, the Interior Design Society has long since expanded its focus to provide support to professional interior design entrepreneurs nationwide.

Read more about new construction projects https://www.svavnc.com/new-construction/

SoundVision and its’ industry vendors donated over $35,000 in equipment and services to the effort.

 

Sony 4K Home Theater with a FullSwing Golf Simulator

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Sony 4K Home Theater with a FullSwing Golf Simulator

This Lake Norman theater project began as a custom new spec home. SoundVision systems designer Zach Simpson was able to integrate theater design and a golf simulators because of the builder’s flexibility, quality and design capabilities. Lighting  and audio were integrated as well. We were able to engage valuable vendor partners like Cinema Tech and Full Swing Golf simulators.

Learn more about Full Swing Golf:

https://www.fullswinggolf.com/

The theater features two projectors.  The first is a 4K Sony laser projector for the golf simulator. The latter being a Sony 4K home theater projector. The Martin Logan models used in the theater included ElectroMotions, Edge and Helos and two DYN800XD subs.  The theater is a full 7.2.4 Dolby Atmos audio system and features a 130″ Screen Innovations motorized screen. This provides the viewing experience, while the FullSwing Golf Simulator features it’s own dedicated screen. Our team enjoyed breaking in the golf simulator with the homeowner.

Let us know if you would like to design your dream home theater! https://www.svavnc.com/contact-us/

This home was designed as fully integrated Control4 panelized lighting system.  David Stevens of David Stevens Construction of Sherrill’s Ford, North Carolina was the builder for this home and was awesome to work with. The homeowner was kind enough to offer a letter on our behalf to the CEDIA awards community for consideration in the event we wanted to pursue an award category.  In addition to the theater project, the home was also outfitted with a wi-fi network,  surveillance system, 7 zones of audio and multiple Sony 4K TV displays.

By using a dealer like SoundVision, our homeowner can look forward to a custom service experience. In the event a piece of his new equipment should need to be serviced, we will work directly with the manufacturer on his behalf for potential warranty claims. Whereas, most big box and online providers will only offer a 30 day warranty because of return restrictions.

 

 

Learn more about Sony projectors:

https://www.sony.com/electronics/projector/vpl-vw695es 

Learn more about Martin Logan audio:

https://www.martinlogan.com/en/category/our-speakers

 

 

Cyber Security for Your Home

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Cyber Security for Your Home is on the forefront of our minds for a number of different reasons.

The cyber security concern extends to our businesses and has a global face. It is less thought of in the way that maybe it should be MOST recognized, in our homes.  The security of our home network is PARAMOUNT to keeping our personal information safe.

Cyber security has the potential to affect our lives in ways we aren’t typically conscious of.  Let me give you an example.  There have been documented cases of hacking into networks, looking at folks medication and changing them.  Someday, this will likely be a case that is brought before the courts because it is crime that is on the rise and is not recognized as a serious threat.

The home wifi network has become a utility that is necessary in your home.  You have to have electricity, plumbing and heating and air.  You do not have to have audio and video.  A strong network is a must have for work, school and entertainment.  That network connects you to the outside world.  The problem is it connects the outside world to you too where cyber security can become an issue.

This all begs the question, “What should I be doing to make sure my family is safe?”  Herein lies the remainder of this blog post.

How is Your Cyber Health?

It seems that we’re seeing more and more “big data” breeches among major retailers and, with the holidays fast approaching and many of us shopping online, we need to be diligent to protect ourselves from cyber-crimes  and be smart and take every measure to ensure the security of your networks, both at home and in your business. If your infrastructure is outdated, make it a priority to upgrade now!

Password Check Up

What is your network password’s strength?

It is critical to your network’s safety that you keep your passwords as strong as possible.  Using things like “buddy123” or “password” (that’s the actual worst btw) is just like inviting hackers in.

Even one step up in password, like your cell phone number, your favorite sports team, your kid’s names and the like are things hackers can easily find online.  These are not safe!

At SoundVision, we create passwords that are NEVER universal (meaning, we don’t use the same passwords for multiple homes), and conform to the latest in cryptography standards to ensure your network is safe and current with cyber security standards.

How about updates

Make sure your network is safe by having your wifi network professionally managed and updated.

With the internet changing things at literally light speed, these updates come at regular intervals.  One of the biggest reason for the updates is to keep up with the latest encryption standards, which, in turn, keep hackers at bay.  Your internet service provider (ISP) takes care of the modem directly.

Think of it like being the only home on a dark street that’s lit up at night.  Thieves are more likely to target another home because it’s easier.  Having the latest security measures on your devices works the same way.

All the networks we deploy include commercial grade equipment and allow us the ability to manage them remotely. This give us the ability to service your network without even coming to your home.  If needed, we can reboot and even install the latest software updates remotely for you.  We can even see what your in home internet speed is, to make sure that you are getting what you pay for.

All of this is accomplished through a safe and secure portal, protected by the encrypted password protocol mentioned above.

This is where our Service Memberships come in.  Depending on the level of service you choose, we can take all the hassle out of it for you.  We can manage everything for you and make sure your network is as safe and secure as it can be.  In the event of an urgent issue, we can guarantee same or next day service.

Give us a call at 704-696-2792 and we can set up a time to take a look at your set up.  We can recommend solutions ranging from additions to improve coverage.

And look out for our upcoming YouTube videos for more on the subject of networking, WiFi and cyber security. Check out some of the products we suggest to ensure a safer cyber security network. https://www.commscope.com/ruckus/

The power of remote control macros!

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The power of remote control macros! Now that we know what a macro is, let me give you an example of how powerful a macro can be. Below is a screen shot of a macro I use in our home every day.  The idea behind this macro is when we turn off the TV at night and are headed to bed (from between the hours of 8:30pm and 11pm on the weekdays and midnight on the weekends) the following sequence of events happens.  The reason I have chosen to have specific ending times, is I have recognized that if someone is up extra late, and other folks are sleeping, I don’t want lights or TVs coming on and waking them up.

Spoiler alert!!!  This one is VERY long and detailed.

OR you can reach out for a Service Call and we can help! https://www.svavnc.com/contact-us/

The macro starts simply enough by turning off some audio / video devices.  This is a very common use of a macro (i.e. to turn off (or on) any number of devices from TVs to audio video receivers (AVRs) to anything you can think of).  After turning these off, things get a bit interesting.  You can see a lighting scene, called Intermission is activated.  What this does is slowly bring up the lights to a level that allows us to see and take up and dishes or glasses or else we might have (as the lights were probably off while we were watching a movie).  Yes, that would be another macro.

Macros also allow for you to select certain times they can be run.  Here, you see that if it’s between 7pm and 12:30am, ANOTHER macro (called a nested macro (which, in English means one macro inside another macro)) is run for the thermostats to go to specific “sleeping” temperatures.  After a few delays, another “nested macro” runs a Bedtime series of steps.

As an aside, you might be asking, why have a macro inside a macro?  Why not just list all the steps under one main macro.  The reason is, this way, you can change things associated with one and use it in different places or instances.  Let’s say I want the temperature to change when I go to bed and be executed EITHER when I press the off button on the TV remote OR when I press a button on a lighting keypad in our bedroom.  I can insert the same Temperature Night macro under both buttons.  Now, let’s say I want to change the temperature from, say 68 degrees to 70 degrees, every time I press either button.  I can change this in ONE place, the Temperature Night macro, and it will change the action when I turn off the TV or when I press the button on the lighting keypad.

This is one the first step in a long series of this one macro that we live with every day.  I will go more in depth, next time, showing you alarm arming, door locking, lighting changes, ceiling fans, TVs turning on and off, delayed lighting scenes and more.  For now, just remember that macros are intended to do anything action you normally do, over and over, and automate that action to happen how and when you want it to.

If you have any questions, give us a shot at 704-696-2792 or email me at mark@svavnc.com.  We LOVE talking about this stuff!

https://www.control4.com/dealer/soundvisionllc11-28117/mooresville-nc/

Remote Programming Macros Demystified

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Why is this remote so &!;!!?? complicated!!!!

Remote Programming Macros Demystified. Over the past few days, I have been explaining some of the challenges we have regarding making your system more consistent and reliable so that it just works when you want it to. Having a remote control in your home theater or even media room can make the experience so much more enjoyable!  https://www.svavnc.com/home-theaters/

I have tried to explain why sometimes remotes seem complicated and why, if not programmed correctly, using discrete codes, remotes will not function reliably.  These discrete codes were defined as independent commands for each function that you have (e.g. Power On and Power Off versus simply Power that toggles between on and off on each push).

There is another reason discrete codes are so important and that is because, with them, we can develop macros.  When we go to continuing education (yes, we do that), instructors tell us never to use the word “macro” around a customers.  The reason is, if you are not in the information technology (IT) field, it will just sound like a fancy word that means nothing to a customer.  And they are right.

Macros are the secret to making the magic happen

Ever wonder how ALL your equipment turns on, the input changes on the TV and your AVR (audio video receiver), the channel changes to your favorite or the movie starts playing with the touch of one button?  Of course you haven’t!  But, that’s a macro.

Simply put, a macro is a series of steps that are programmed in a particular sequence after a something else happens first.  The most common of these is after the Power On button is pressed.

Once this “trigger” happens, the system can process the event (pressing the Power On button) and then tell other components to turn on, go to particular  inputs, change channels, dim the lights, lower the shades, change the volume or any other host of things you might want to happen.  The amount of things that can happen are infinite and only limited by your imagination.

What are discreet codes?

This is another reason that discrete codes are SO important.  One series of events can happen when the Power On button is pressed. Another series of events can happen when the Power Off button is pressed.  Macros are not limited to power commands either.  They can be “triggered” by any button press, time event (think dawn or dusk or midnight or when you wake up), motion from security sensors, doors opening or closing, and the list goes on and on.  Essentially, anything that is tied to your system’s brain, can trigger anything else tied to the system. Remote Programming Macros demystified.

This is one reason why, at SoundVision, we implemented the 30 day “live in” program.  We will, AT NO CHARGE, come back out to your home and make programming changes and RE-TRAIN YOUR FAMILY.  This give you the opportunity to live with the system for a period of time and actually figure out what you would like these magical macros to do.  

Next time, I’ll elaborate a bit more on macros and actually show you some from our projects. This will give you some ideas on how we can make your home or place of business smarter.  It’s just another way we are trying to Simplify Your Life Through Technology.

If you have ANY questions, please feel free to reach out at info@svavnc.com or give us a call at 704-696-2792.  We are here and happy to talk with you.

For more information on smart home automation: https://www.control4.com/dealer/soundvisionllc11-28117/mooresville-nc/

 

SERVICE

Clients can expect a response by noon the FOLLOWING BUSINESS day. For more IMMEDIATE support or if you are interested in a Service Membership to EXPEDITE service – PLEASE call (704) 696-2792 ext. (2) and leave a detailed message for our ON CALL Service Team. 

Custom Membership

Send us your contact info and we will contact you to discuss our custom membership option.